The Reiss Motivation Profile® –
Business Version

The Reiss Motivation Profile® (RMP) is a standardized, comprehensive assessment of a person's needs, interests, motives, and life goals. The business version is used in coaching, team building, and leadership training.

Ages: The RMP can be used with adults of every age.

Length: This is 128-item self-report questionnaire.

Administration: A client can complete the questionnaire online from any computer that is connected to the Internet, but the report is always emailed just to you. You then decide how best to share the findings with the client. Administration time is about 15 minutes. The results are immediate.

Results: You receive a two-five page, plain language report and what this means for job performance, leadership, team/company loyalty, competitive spirit, risk taking, and numerous other business-relevant behavior.  The 16 needs are:
Acceptance, the need for approval
Beauty, the need for aesthetically-appealing environment
Curiosity, the need to understand
Eating, strength of interest in food
Expedience, motivation to take practical advantage of opportunities
Family, the need to spend time with family
Idealism, the need to improve society
Interdependence, motivation to rely on others
Order, the need to be organized
Physical Activity, the need for exercise
Power, the need to lead
Saving, the need to collect
Social Contact, the need for friends
Status, the need for prestige
Tranquility, the need to play it safe
Vengeance, strength of competitive spirit
Norms: The normative database today includes more than 40,000 people from North America, Europe, and Asia.

Validation: Steven Reiss, Ph.D., conducted scientific surveys and then used factor analytic methods to delineate 16 human needs. He and independent researchers, notably Ken Olson, Ph.D., then validated each of the 16 needs against personality measures (e.g., Big 5 scales, motivation scales, Anxiety Sensitivity Index, romance scales) as an indicator of behavior (e.g., interest in college major, club memberships, television viewing habits, participation in sports, participation in humanitarian causes, etc.). Reiss reported this work in 17 scientific journal articles -- three published in prestigious APA journals -- and three books. Since then, others have published books on the RMP. The instrument is gaining wide use. Practitioners usually can "see" the validity of the tool (meaning that the validity is apparent and not limited to statistics).