The Reiss Motivation Profile® –
Business Version

The Reiss Motivation Profile® (RMP) is a standardized, comprehensive assessment of a person's needs, interests, motives, and life goals. The RMP for Business is used in coaching, team building, conflict resolution, leadership training, and employee engagement initiatives.

Ages: The RMP can be used with adults of any age.

Length: This is a self-report questionnaire consisting of 128 items.

Administration: After a client completes the questionnaire online from any computer that is connected to the Internet, you are able to download and print the report within seconds. You then decide how best to share the findings with the client. Administration time is about 15 minutes.

Results: You receive a 20-page, plain-language report that discusses how the individual prioritizes and combines the following 16 needs and what this means for job performance, leadership, team/company loyalty, competitive spirit, risk taking, and numerous other business-relevant behaviors.

The 16 needs are:

Acceptance, the desire for positive self-regard
Beauty, the desire for aesthetically appealing experiences
Curiosity, the desire for understanding
Eating, the desire to consume food
Family, the desire to raise children and spend time with siblings
Honor, the desire for upright character
Idealism, the desire for social justice
Independence, the desire for self-reliance

Order, the desire for structure and stability
Physical Activity, the desire for muscle exercise
Power, the desire for influence of will
Saving, the desire to collect things
Social Contact, the desire for companionship with peers
Status, the desire for respect based on social standing
Tranquility, the desire to avoid experiencing pain and anxiety
Vengeance, the desire to confront those who frustrate or offend us


Norms: A re-norming of the RMP in 2017 was based on more than 80,000 people from 23 countries across three continents: North America, Europe, and Asia.

Validation: Steven Reiss, Ph.D., conducted scientific surveys and then used factor analytic methods to delineate 16 human needs. He and independent researchers, notably Ken Olson, Ph.D., then validated each of the 16 needs against personality measures (e.g., Big 5 scales, other motivation scales, Anxiety Sensitivity Index, romance scales) and as an indicator of behavior (e.g., interest in college major, club memberships, television viewing habits, participation in sports, participation in humanitarian causes). Reiss reported his work in 17 scientific journal articles -- three published in prestigious APA journals -- and four books. Since then, others have published books on the RMP. In addition to the United States, the RMP for Business is widely used in Austria, Denmark, Finland, Germany, Norway, Poland, Sweden, Switzerland, and Taiwan. Further, increased adoptions have been reported in Curacao, Belgium, India, Italy, Netherlands, Turkey, and the United Arab Emirates. Practitioners usually can "see" the validity of the tool. In other words, the validity is apparent and is not limited to statistics.